Archive for the ‘socialmedia’ Category

The American Library Association is hosting a webinar on how libraries are using social media tools (puhleeze, let’s get away from the Web 2.0 talk – we’re way beyond that!) for advocacy.

But what about using these tools for authentic community engagement? (i.e., the members of the social network actually contribute knowledge, are a part of the community, have equal status, and are engaged in working on something meaningful together)

I can’t attend this seminar, but I’d love for someone to attend and report back on the possibilities. How can we use the ability to connect people to institutions and to each other online to foster relationships, interactions, group information-sharing, group problem-solving?

See details below. If you can participate, please add your insights to this blog.


Believe it or not, Twitter, Facebook, Linked In and other Web 2.0
applications are becoming more and more effective tools for library advocacy
efforts. Join Dr. Curtis Rogers (South Carolina State Library), Kristin
Murphy (ALA Washington Office) and Stephanie Vance (Advocacy Guru), for this session on how libraries can use social media techniques to capture the
attention of policymakers and the public they represent ? from townhall to
Washington, DC! If you?re wondering how to use Web 2.0 to get heard on
issues that matter to your library, this is the place to

*When: *Tuesday, October 27, 2009 ? 4:00 PM ? 5:00 PM EDT

Register Now: https://www2.gotomeeting.com/register/132869762>


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I just attended socialmediacamp in Austin and learned just how popular Twitter is with the techno set. (NOTE: apparently I’m less on the fringe and closer to the fray when it comes to the geek set.)

I’ve been twittering for about five months and wrote an earlier post on how Twitter can be useful. But as is the case with all technologies, some uses are not clear from the beginning. They emerge over time and the real benefit of the technology is often beyond the imagination of its creators.
So, it was interesting to learn that reporters for the Austin American Statesman are using Twitter to:

  • have eyes on the street (“stuck in traffic on Mopac at Spicewood Springs” “nasty car wreck on 35 at Braker”)
  • get info (“writing story on cheese-making. Who makes cheese?”)
  • drive traffic to the web site and blogs (I follow @omarg who writes about technology and just followed this tweet to his friday afternoon blog.)

So why not use Twitter to promote the LBJ Library, create a buzz about upcoming events and cool things in the collection, and drive traffic to the web site AND to the library itself?

For example, a few weeks ago, the Vostok 3KA-2 the last unmanned Russian space capsule was unloaded at the LBJ Library.

(Video and photos to come later – it’s late on Friday afternoon and staff are heading out the door – but you can see a photo here. I’m not inserting the actual photo to avoid copyright infringement.)

It took a crane to hoist it up through the fourth floor windows. What a site that must have been. Of course, press was there, but a little twitter might have brought out a few more peeps. At least it would be a reminder that this stunning exhibit is in the works!

Here’s more from the web site of the company that owns the Vostok, which, by the way can be purchased, but I think you have to buy the whole space collection!

Vostok 3KA-2 Space Capsule
This flown spacecraft was sent into space on March 25, 1961 with the mannequin Ivan Ivanovich and the dog Zvezdochka, aboard. This was the last practice flight of the Vostok program, 18 days prior to the Vostok flight carrying Yuri Gagarin into history as the first human in space.

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